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Definition. Using the momentum of one
conversion to drive a secondary conversion request, usually on the confirmation
landing page or thank you page. Because your customer has already invested
time, trust (and perhaps even money) with you, they’re more likely to respond
positively to a second request. Like they say one small action leads to a
bigger action so why not take advantage of all that traffic on your thank you
page and offer more information links or downloads.
You’ve been saying these magic words
since you were a kid. Because you were strongly motivated. Forget your manners,
and you’d be humiliated in front of your family or strangers. Refuse
altogether, and you’d be denied the obscure object of desire.
“What do we say?” “Pweese.” Boom—the
chunky monkey is yours!
For today’s marketers, the problem with
habitual politeness is that the delivery of a thank you message should never be
a reflex. If a “thank you” rings hollow, the response from your customers will be
equally rote.
A thank you page is not the end of the
transaction. It’s the next step in keeping people engaged with your brand or
product, generating continued goodwill, further qualifying your leads—or even
increasing order values or making more sales.
When it comes to your digital campaigns,
how you say thank you should be an essential cornerstone of your
post-conversion strategy. So let’s talk about a few ways you can approach
creating better thank you pages. Along the way.
This isn’t a landing page, though it
might look a lot like one at first glance. It’s a thank you page (as opposed to
a confirmation box or popup). And that’s why it’s so powerful. It does a lot of
what a traditional lead-gen page might do, but it does it after the initial conversion
goal has been met. Access the web
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