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It’s personable, playful, and a little quirky. Most
importantly, though, it’s thoughtful. As in, it demonstrates thought. Even if
you’ve seen this meme a million times before, this page lets you know that
Launchpeer is a brand who, y’know, gets it. (And gets you.) Plus, when you
click away, you leave with a pleasant association with the brand.
Tom Hanks is a good choice here too: he’s so darned affable
and unlikely to be outed as a serial killer any time soon. I’m speculating, but
this quick “t.hanks” from Launchpeer probably didn’t take a heck of a lot of
time to create.
You can create your own fun images and animations, but the takeaway here should be that even a small effort leaves a much stronger impression than a generic thank you message. It shows how a humorous gif, playful animation, or unexpected message can generate tons of delight and goodwill. (Of course, they also promote their podcast in this thank you page. And, again, offer that next step now that their visitor is on a roll engaging with their brand.
Usually, when a visitor takes a small action, they become more likely to take another, bigger one. That’s why the most effective thank you pages often follow-up with a bigger ask, and why multi-staged forms are usually recommended by CRO specialists and agencies. Sometimes it helps if the initial action is immediately appealing to your prospects. Take, for example, this contest created for Veeam by Gameplan Marketing:
Whether you’re selling something or generating leads, saying
“thank you” in an unexpected and meaningful way is an opportunity to make a
lasting impression. And, when incorporated into a thoughtful post-conversion
strategy, it can boost your revenue too. Access the web
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