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Definition. Using the momentum of one conversion to drive a secondary conversion request, usually on the confirmation landing page or thank you page. Because your customer has already invested time, trust (and perhaps even money) with you, they’re more likely to respond positively to a second request. Like they say one small action leads to a bigger action so why not take advantage of all that traffic on your thank you page and offer more information links or downloads.
If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d be humiliated in front of your family or strangers. Refuse altogether, and you’d be denied the obscure object of desire. “What do we say?” “Pweese.” Boom—the chunky monkey is yours! For today’s marketers, the problem with habitual politeness is that the delivery of a thank you message should never be a reflex. If a “thank you” rings hollow, the response from your customers will be equally rote. “Thank You.” “You’re Welcome.” End of conversation.
A thank you page is not the end of the transaction. It’s the
next step in keeping people engaged with your brand or product, generating
continued goodwill, further qualifying your leads—or even increasing order
values or making more sales.
When it comes to your digital campaigns, how you say thank you should be an essential cornerstone of your post-conversion strategy. So let’s talk about a few ways you can approach creating better thank you pages. Along the way. Access the web
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